Analore, Andrew. “Sony blog improves public relations.” Ragan.com. March 9, 2009. Accessed March 9, 2009.

Cohn & Wolfe. “Case studies – Dell.” cohnwolfe.com. Accessed March 22, 2009.

Hall, Em. “Goodwill’s Fashion Blog a Success.” Ragan.com. Accessed March 29, 2009.

Kent, Christine. “How to pitch USA Today’s bloggers.” Ragan.com. February 24, 2009. Accessed April 9, 2009.

Kent, Christine. “Inside Dow’s worldwide CEO blog launch.” Ragan.com. December 5, 2008. Accessed March 1, 2009.

Killian, Vida. “Dell’s Ideastorm gives customers a voice.” Ragan.com. Accessed March 22, 2009.

Learmonth, Michael. “One-way media lost the election as cable, interactive dominated.” AdvertisingAge.com. November 10, 2008. Accessed April 16, 2009.

McCarty, Ethan. “Why IBM lets employees blog.” Ragan.com. Accessed March 20, 2009.

Sebastian, Michael. “What Obama’s Web 2.0 prescence means for you.” Ragan.com. January 30, 2009. Accessed April 16, 2009.

Zerillo, Nicole. “McDonald’s adding variety of voices on staff comms site.” PRWeek.com. April 17 2009. Accessed April 17 2009.